"Ice Ice Baby" - The most popular CryoTherapy song.
Now that the holiday season has passed and the new year is upon us, it’s time for the deluge of articles and TV spots dedicated to health and fitness trends for 2019. Now you can add curated playlists and songs to that list, which might actually be more motivating and helpful than many other factors.
Spotify released new data on Wednesday about the top trends surrounding exercise, broken down by various countries, activities, and music genres. The Stockholm-headquartered company, which went public on the New York Stock Exchange last spring and had 83 million paid users as of June 2018, says it now has approximately 43.5 million workout-themed playlists on the streaming platform. And while everyone might be saying they are making resolutions to get into better shape in January (or even February), Spotify found that July is the most active month of the year as to when workout playlists streamed the most, versus November, which was found to be the least active month for workout playlists.
There are also some new exercise methods—or old ones experiencing resurgence—affecting Spotify usage. Spotify says that yoga, aerobics, jump rope, and interval training are all growing going into 2019—but none more so than cryotherapy, a cold, near-freezing treatment for tissue therapy. Fittingly, Spotify says Vanilla Ice’s signature classic “Ice Ice Baby” is the number one streamed song among “cryotherapy/ice bath-themed playlists,” followed by Foreigner’s “Cold As Ice,” “Ice Bath” by Xolo, “Cold Water” by Major Lazer featuring Justin Bieber and MØ, and (f course) Idina Menzel’s power ballad “Let It Go” from Disney’s Frozen.
Author: Rachel King, Jan 2nd 2019.
Read the full Fortune article here.